#UNLEASHPRINT, drupa 2016

drupa is the world’s biggest and most important trade fair for print and crossmedia solutions.

So where better for Canon to launch their brand new global campaign than at a vast 3000 sqm stand at the heart of the 2016 show?

This was a real mega-project requiring a huge amount of copy (ker-ching) for ads, banners, exhibitions, displays, product descriptions, brand stories, in print, online…you name it.

Results

  • Canon exceeded sales targets by 50%
  • Over 11,000 visitors engaged with the Canon generating over 33,000 collections via IXP for information on products, solutions & technologies.
  • Visitors spent an average of 86 mins on the stand exceeding KPI by 40%
  • Over 1,600 sales leads generated from the specially developed sales app
  • Over 3 mins dwell time on event website (KPI +48%) with over 3,600 outlinks to Canon’s website
  • Over 6,000 subscriptions to Canon’s B2B newsletter

A year of hard work and lots of creativity resulting in the best booth at the show by far.
Rokus van Iperen, President & CEO of Canon Europe

Flythrough Video

Snapshots of the stand

#UNLEASHPRINT, drupa 2016
#UNLEASHPRINT, drupa 2016
#UNLEASHPRINT, drupa 2016
#UNLEASHPRINT, drupa 2016
#UNLEASHPRINT, drupa 2016