Ethics & Compliance. There. I’ve said it.
But does it sound boooor-(sorry)-ing to you?
What about the mere mention of employer branding, say, or business integrity?
Have your eyes glazed over? Have you started wondering what you’ll eat for dinner tonight?
Well hold on a sec and put that imaginary pizza back in the mental freezer of your mind. Let me put it a different way.
You’re planning an after-work party and aim to serve sliced white and a spread to your staff, while laying on a feast of deluxe foods from smoked salmon to steak for your customers.
It’s kind of the same thing with internal comms. Because it’s odd how many organisations, always keen to create appealing campaigns that connect with their various audiences, take a different approach when it comes to their employees.
After all, it’s easy to look on internal comms as boxes to be ticked rather than powerful ways to engage a workforce. Yet they offer an ideal opportunity to transform bread-and-butter information into:
-
Bold ideas that inspire employees and make them think, reflect and react.
- Beautifully presented, memorable campaigns that help to create a sense of pride, place and purpose.
In other words, a ‘creative campaign’ approach to these so-called dry subjects can play a serious part in developing the motivated workforce so essential to growth. Their impact on any organisation makes internal comms equally as valuable as any external marketing.
☑️ Attract and retain talent
☑️ Increase job satisfaction
☑️ Bring brand values to life
☑️ Boost productivity
☑️ Dial up engagement
Making employees feel they play a real part in the business is why Ethics & Compliance is fast becoming an essential part of the corporate agenda.
And it’s why agencies such as mga-ideas.com are successfully carving out specialist niches for themselves, helping the likes of Lipton Teas & Infusions, Knight Frank, London Gatwick and Unilever nurture thriving corporate cultures.
Anyway, just some food for thought in case it’s of interest to anyone.