A step in a new direction

My copywriting for ECCO started with all content for a new experimental US-based lifestyle app aimed at shifting the brand into a more dynamic, youthful and contemporary space. Then I helped out with product writing for a while before slipping into integrated campaigns covering myriad print and digital channels: window posters, in-store, labels, home pages, landing pages, social, hero and feature panels, emails…you name it.

A few samples

A step in a new direction
A step in a new direction
A step in a new direction
A step in a new direction
A step in a new direction