Case study: Writing an ESG Report for VTTI
Posted on 13/October/2022
Energy storage leader VTTI asked me to help them write their first ever ESG report, reporting directly into the Global Head of Sustainability.
Hello there.
Meet a highly experienced copywriter who can write (and has written) pretty much everything from a snappy line to a seamless integrated campaign.
I understand requirements quickly, work efficiently and get the job done with a minimum of fuss across print, digital, experiential - or everything at the same time.
Large scale integrated projects? Check. Magnetic content for digital and live experiences? No problem. Not to mention the award-winning web sites, corporate movies and email campaigns. #Socialmedia. Ads for TV, cinema, radio and plenty of press. Tone of voice development. Tons - literally - of press releases, shopper marketing, DM and brochures (the chances are you’ve ‘recycled’ something I’ve written). Football and business journalism. Film reviews. Editing, planning content, ensuring compliance…
In fact, it’s been quite a day.
P.S. If you really have nothing better to do, you can view a wider selection of videos on my Vimeo channel
“Just wanted to say that you did a fantastic job with Montluc so far! You’ve delivered a huge amount of work in a very short period of time. Always super fast, well measured and never any hassle. Thanks for always being stand-by and for late nights! You are a true asset to this project.”
Klas Holm, Creative Director, Montluc
“Hey Mark, here are a couple of the reasons I like to work with you ;-) I sent 3 good films to LA & 2 of them received an award.”
Peter Bostoen, Director
“We’ve already won 7 international awards (and 1 Special Award in Belgium) with the Ghent University film ‘Dare to think!’. Your copywriting definitely added creative value to our script! It won us a Certificate for ‘Concept & Copywriting’ at the US International Film & Video Festival.”
Marc Van Eyken, Executive Producer, Bozo Film Company
“I went to meet the entire marketing team at a large multinational provider of business and accounting software. They use Mark to write white papers, blogs, social media, email flows, you name it. Their feedback about him was outstanding - some of the best I’ve ever heard about a freelancer. Now they all fight over who gets to use him.”
Rob Hall, Account Director & Team Lead, Vitamin T
“Mark has the built-in ability to just ‘click’ into place. Whenever, whatever and with whoever, he just makes things happen quickly and pretty damn well. He’s been dropped into projects I’m working on with the toughest of clients and briefs and within minutes we’re in a new direction making headway.”
Richard Morgan: Digital Design Director, Geometry, London
“We asked Mark to come over and work on a digital project for a well-known drinks brand - and were pleased we did. He generated strong ideas and his writing was just as impressive. I wouldn’t hesitate to recommend him to anyone looking for an experienced and creative copywriter.”
Marjolein van der Hoek: Planning & Resource Manager, Tribal DDB, Amsterdam
“I wanted to send a belated thank you for all your work on the project. It was a pleasure working with you and your flexibility and fast-turnarounds were greatly appreciated by all of us! The event itself was hailed a great success by all sides and they exceeded their sales targets by a very healthy margin so all in all a very successful show.”
Mark Hadley, Account Director, Imagination
“Mark is one of the few freelancers who can instantly understand what’s required, challenge a brief where necessary and pick up the right tone of voice. He produces strong, relevant concepts and copy across both digital and print for a wide range of brands, from HSBC to Nokia.”
Jackie Barbour, Creative Services Manager, JWT, London
“I’ve been working closely with Mark on a series of projects for a global brand. When we took over the account, creative had received a client rating of ‘Unsatisfactory’. 12 months later it is now ‘Outstanding’ - the highest possible.”
Steve Lunn, Global Creative Director, Geometry Global
“It wouldn’t be too creative to say Mark played a major role in developing our BlackBerry and Nestle Purina accounts, turning his hand to pretty much everything from tone of voice to TV ads, web sites, integrated campaigns, promo film scripts… and darts.”
Richie Parsons, Creative Director, JPMH
“CoPilot Live is the leading satellite navigation software for mobile phones and a top selling iPhone app, but none of our agencies have managed to reflect that in our communications. Mark provided real differentiation, brought in a designer and helped the brand take a real step forward.”
David Quin, Head of Consumer Applications, ALK
Posted on 13/October/2022
Energy storage leader VTTI asked me to help them write their first ever ESG report, reporting directly into the Global Head of Sustainability.
Posted on 09/January/2018
It’s pretty amazing really. In 2017 I worked for clients based in Belgium, Holland, Portugal, Sweden, Switzerland, Taiwan, the US and, oh yes, the UK too. All I need is an iPad, my Word app and an internet connection and I’m suddenly an in-house writing resource for any client or agency anywhere on earth. Except Albania - but that’s a different story.
Posted on 15/March/2017
I got 2017 off to a flying start with a trip out to Porto. Mission? To immerse myself in Port wine. Tut. I know… isn’t it? It was all part of a cracking project with Imagination to develop a brand new visitor experience for Cálem - Portugal’s leading Port brand and the city’s most popular Port tour.