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Mark Herring Words, ideas, and a good cup of tea

I wrote the Chip & PIN launch campaign for a major high street bank.

The script for the first brand video to be produced with Oculus Rift.

Even the first ever AI-moderated event panel session.

Awards

My scripts have won multiple WorldMediaFestival Golds, a Cannes Silver Dolphin, and a Golden Award of Montreux among others.

Watch the films on Vimeo

Unsatisfactory to Outstanding

My writing helped turn ‘Unsatisfactory’ into ‘Outstanding’ for one global brand.

+60%

For another, a content programme over the last 12 months has delivered a 60% increase in web traffic.

How I work

Whether changing client perceptions or shifting consumer behaviour, I write to get results.

I don’t fight or fear AI, but use it to automate the boring stuff while I focus on the human brain side of things: the strategy, the creativity, and the cultural nuance that leaves an algorithm flatlining.

Right now / Recently

  1. Rolling out a new tone of voice across email, push and in-app for Too Good To Go
  2. Creating a series of landing pages for Times Higher Education
  3. Developing CRM emails for Financial Times Pro
  4. Supporting the strategy of a global smart tech player
  5. Writing social for a wind energy company
  6. Writing the reveal script for a new supercar
  7. Writing regular web content for a global spirits brand

Work

Tourise Shaping the future of global tourism Award: The Drum Design Awards 2015, 1st Experiential Rolls-Royce Motor Cars Inside Rolls-Royce interactive exhibition Award: ICA Compliance Awards Winner 2026 Lipton Employee comms concepts and copy Award: Golden Award of Montreux, GoldAward: US International Awards, Gold Camera House of European History Here Is Our Story promo film Award: EBMA Silver London Gatwick Employee Value Proposition Audiovector CRM, web content and launch campaigns Tottenham Hotspur FC Keeping Michael Dawson busy Award: IoIC Award of Excellence M&S Employee app naming and launch Award: Awwwards Honourable Mention Montluc diamond jewellery The world's finest diamonds for brilliant women Buchanan Developing and rolling out a new tone Honda Honda e launch Award: WorldMediaFestival Gold Brussels Airport Millions of stories, infinite possibilities Too Good To Go CRM, in-app, new tone Credit Suisse M365 rollout Belgium Belgium Health and Biotech Valley Vice Media Change Incorporated anti-smoking campaign ECCO A step in a new direction Award: US International Awards, Silver Valtech Group The Challenge Calem Port. Mmmm. Calem Port Visitor Experience UPM Specialty Papers Web content, PR, product sheets Optimizely The world's leading digital experimentation platform Kahoot! Video, content and case studies Wheely Chauffeur-driven. Streets ahead. Award: WorldMediaFestival Gold Port of Antwerp Image film Award: Cannes Silver Dolphin City of Östersund European Mobility Week Award Jaguar Formula E Jaguar Formula E Virtual Reality Challenge Award: Webby Awards Audi Slowest Car The slowest car we've ever built JobBoss Content and campaigns and CRM Esquared: The Uk's first on-demand fitness app A brand new gym app? No sweat. Lending Standards Board Setting the tone in the lending industry Award: FWA Site of the Day Audi Performance Performance from every part Exact Global 'Playbooks' TomTom Bandit Baadass Bill and his action camera Jaguar Land Rover In Residence Bremont Website and a rather large brochure Lloyds TSB All sorts of things Sky British Cycling Advertising, pure 'n' simple BlackBerry I can Aviva Global website rewrite Award: ISP Silver Felix Felix Roasted Standard Chartered Corporate Social Responsibility Award: IAB Creative Showcase finalist Vodafone "Destroy Your Desk" microsite Diageo Selection Box Sky Studios Sky Studios at The O2 Blackberry People who know where they're going Archive An old favourite

Get in touch to see how I can help you.

Don't take my word for it

“Just wanted to say that you did a fantastic job with Montluc so far! You’ve delivered a huge amount of work in a very short period of time. Always super fast, well measured and never any hassle. Thanks for always being stand-by and for late nights! You are a true asset to this project.”

Klas Holm, Creative Director, Montluc

“Hey Mark, here are a couple of the reasons I like to work with you ;-) I sent 3 good films to LA & 2 of them received an award.”

Peter Bostoen, Director

“We’ve already won 7 international awards (and 1 Special Award in Belgium) with the Ghent University film ‘Dare to think!’. Your copywriting definitely added creative value to our script! It won us a Certificate for ‘Concept & Copywriting’ at the US International Film & Video Festival.”

Marc Van Eyken, Executive Producer, Bozo Film Company

“I went to meet the entire marketing team at a large multinational provider of business and accounting software. They use Mark to write white papers, blogs, social media, email flows, you name it. Their feedback about him was outstanding - some of the best I’ve ever heard about a freelancer. Now they all fight over who gets to use him.”

Rob Hall, Account Director & Team Lead, Vitamin T

“Mark has the built-in ability to just ‘click’ into place. Whenever, whatever and with whoever, he just makes things happen quickly and pretty damn well. He’s been dropped into projects I’m working on with the toughest of clients and briefs and within minutes we’re in a new direction making headway.”

Richard Morgan: Digital Design Director, Geometry, London

“We asked Mark to come over and work on a digital project for a well-known drinks brand - and were pleased we did. He generated strong ideas and his writing was just as impressive. I wouldn’t hesitate to recommend him to anyone looking for an experienced and creative copywriter.”

Marjolein van der Hoek: Planning & Resource Manager, Tribal DDB, Amsterdam

“I wanted to send a belated thank you for all your work on the project. It was a pleasure working with you and your flexibility and fast-turnarounds were greatly appreciated by all of us! The event itself was hailed a great success by all sides and they exceeded their sales targets by a very healthy margin so all in all a very successful show.”

Mark Hadley, Account Director, Imagination

“Mark is one of the few freelancers who can instantly understand what’s required, challenge a brief where necessary and pick up the right tone of voice. He produces strong, relevant concepts and copy across both digital and print for a wide range of brands, from HSBC to Nokia.”

Jackie Barbour, Creative Services Manager, JWT, London

“I’ve been working closely with Mark on a series of projects for a global brand. When we took over the account, creative had received a client rating of ‘Unsatisfactory’. 12 months later it is now ‘Outstanding’ - the highest possible.”

Steve Lunn, Global Creative Director, Geometry Global

“It wouldn’t be too creative to say Mark played a major role in developing our BlackBerry and Nestle Purina accounts, turning his hand to pretty much everything from tone of voice to TV ads, web sites, integrated campaigns, promo film scripts… and darts.”

Richie Parsons, Creative Director, JPMH

“CoPilot Live is the leading satellite navigation software for mobile phones and a top selling iPhone app, but none of our agencies have managed to reflect that in our communications. Mark provided real differentiation, brought in a designer and helped the brand take a real step forward.”

David Quin, Head of Consumer Applications, ALK

I just wanted to add a personal thank you. It’s been really great working with you on the copy. You always made the language sharper, and your creative writing added real depth to the copy.

Máša Matyášová, B2C LIFECYCLE SPECIALIST, Too Good To Go