Exact
Global 'Playbooks'
Exact is a leading provider of innovative cloud-based business and accounting software. I initially got involved to develop a new tone of voice and website, but thankfully that was just the start. Since then, I’ve been working closely with their team on extensive content marketing projects.
We regularly put together marketing playbook for each of their five products, with each playbook typically containing:
- An industry-specific white paper
- Blogs
- Social Media packs
- Email flows
- Landing pages
- Banners
- Advertorials
Once finalised, content is translated into a number of languages including French and German before being rolled out worldwide.
