This ultra-high-tech autoshow stand takes the experience of two great British brands to a whole new level.
In addition to 40 touch screens, 32 mobile scanning points allow visitors to save product information, brand stories, movies etc. onto personalised souvenir websites. A huge project, I wrote everything on stand plus invites, follow-ups and the personalised sites too.
I’ve written quite a few bits ‘n’ bobs for JLR over the last few years, including these little videos produced to promote their relationship with Castrol.