Together with MGA, I helped to re-establish business integrity as a central pillar within Lipton Teas and Infusions, creating a ‘brand’ that was instantly recognisable and provided the tools to effectively support their employees.

Our approach incorporated a new name, positioning, tone and identity. Integritea provided an ownable title which was universally understood, supported by a visual identity strongly aligned to the master brand.

We also created a positioning and identity for Speak Up, their whistleblowing platform, to ensure this had a stronger presence within the organisation.

ICA Compliance Awards 2026:

Compliance Culture & Ethics Initiative of the Year - Winner

ICE Awards 2025:

Best Communication of Change or Business Transformation - Gold

Best Internal Communications Campaign: Large Business under 10,000 Employees - Winner

Best Internal Communications Campaign Across Multiple Markets - Winner