Lipton - Business Integrity
Together with MGA, I helped to re-establish business integrity as a central pillar within Lipton Teas and Infusions, creating a ‘brand’ that was instantly recognisable and provided the tools to effectively support their employees.
Our approach incorporated a new name, positioning, tone and identity. Integritea provided an ownable title which was universally understood, supported by a visual identity strongly aligned to the master brand.
We also created a positioning and identity for Speak Up, their whistleblowing platform, to ensure this had a stronger presence within the organisation.
Winner: Best Communication of Change or Business Transformation - Internal Communications and Engagement Awards 2025
Launch Poster
Manager Toolkit
Speak Up Poster
