Lipton

Ethics and compliance comms have a reputation problem. Long policies, stern warnings, and a whistleblowing hotline nobody remembers the number for.

Lipton Teas and Infusions wanted business integrity to feel like part of who they are, not a box to tick.

Working with MGA, we gave it a name: Integritea.

Instantly ownable, universally understood, and very obviously theirs.

Then a positioning, tone and identity to match, plus a refreshed identity for Speak Up, their reporting platform, so it had a real presence across the business. “Fast. Easy. Anonymous.” said everything people needed to know.

The work has since won:

→ Gold at the ICE Awards 2025 for Best Communication of Change

→ Compliance Culture & Ethics Initiative of the Year at the ICA Compliance Awards 2026

→ Two Best Internal Communications Campaign awards

The hardest topics need the warmest writing. If people only hear from compliance when something’s gone wrong, don’t be surprised when they stay quiet.