I can

Designed to communicate what BlackBerry does to a consumer audience, ‘I can’ worked across consumer literature, point of sale, product seeding, events display, training collateral and a series of short films.

The concept’s inherent flexibility allowed BlackBerry to integrate consistent, brand-led messaging into product launch activity for the BlackBerry® Curve 8300 and 8320 smartphones.

It continued to serve as a foundation for future device and service releases around the world for quite some time. Who knows what might have happened if they’d used me more.


I can