People who know where they're going

I worked on reinventing the BlackBerry tone of voice across web sites, launch packs, brochures, leaflets and films to boot, such as this one that launched the first BlackBerry with built-in GPS. Rather than their usual ‘3D tour’, we produced a journey that highlighted all the features on offer, with particular reference to the GPS.

Site

People who know where they're going
People who know where they're going
People who know where they're going

Movie