Credit Suisse needed an engaging way to communicate the benefits of a global digital transformation programme. The MGA gang and I created a campaign to support the company-wide launch of Microsoft 365.

The idea was to highlight the ways in which M365 enables global teams to Connect, Collaborate, and Create.

Initial launch communications focused on the key benefits, while the second phase focused on a series of ‘M365 Champions’ waxing lyrical about their own real life experiences. These were supported by a series of ‘Scenarios’ and animations that brought to life all the ways in which M365 creates better ways of working.