Honda - "Listening"
Honda asked for two articles to support the ‘listening’ launch campaigns for the all-new Honda Jazz and the Honda e - the company’s first ever fully electric car. Both articles were to adopt a more quirky approach based on the brand guidelines, rather than go down the standard editorial route. It worked like a dream. The articles were then brought to life by Shorthand specialists Harpoon Productions. The screenshots give you an idea, but why not take a couple of minutes and see the full articles on The Engine Room?Read the Honda Jazz article Read the Honda e article