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Honda

Honda e launch

Honda e launch

My copywriting for Honda covered two articles to support the ‘Listening’ campaigns for the all-new Honda Jazz and the Honda e - the company’s first ever fully electric car. Both articles were to follow a quirky approach based on the brand guidelines, rather than go down a standard editorial route. It worked like a dream. The articles were then brought to life by Shorthand specialists Harpoon Productions. The screenshots give you an idea, but why not take a couple of minutes and see the full articles on The Engine Room?

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