Optimizely - the world's leading digital experimentation platform
Optimizely is the world’s leading digital experimentation platform. Based in San Francisco (who’d have thought?), the company has now opened a European HQ in Amsterdam to expand an approach that has already become an essential part of the DNA of digital leaders. They needed a copywriter able to grasp the subject and then explain it to a variety of segmented audiences. My work with Optimizely covers everything from in-depth ebooks and yearbooks to integrated landing page / email / social campaigns.
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Web
Targeted Video-based DM
