Vice Media
Change Incorporated anti-smoking campaign
A brand new initiative from Vice Media, Change Incorporated has been created to drive positive change at the heart of the world’s most controversial issues.And here’s the thing. It’s funded by the organisations at the heart of those issues.
Change Incorporated’s first mission was to encourage smokers to quit, using a wide range of original print and film media. My copywriting role in this was developing a tone and then generating much of the content. writing the site in which the funded content sits. I also wrote the film and episode descriptions. Offline I wrote lines for OOH campaigns, digital advertising etc.
