Esquared: The Uk's first on-demand fitness app
A brand new gym app? No sweat.
Esquared was the UK’s first on demand fitness app. It offered a revolutionary approach enabling users to book a 2-hour gym session or one-off studio class at premium gyms across London. The copywriting gave my fingertips a good workout: developing the initial tone and then writing all the communications required for launch and beyond: app, website, brand story, gym partner onboarding materials, investor presentations, PR, app notifications, digital consumer campaigns, blogs… everything.
