The Slowest Car We've Ever Built

Another ‘brand halo’ campaign , this one for the über-sporty R8. The car takes so long to build by hand, in clinical conditions and probably in a secret laboratory, they only make 25 a day. That’s why the multi-layered, information-rich site is based on the theme of time, with a circular navigation linking to 12 stories.

Webby Awards FWA Site of the Day
The Slowest Car We've Ever Built
The Slowest Car We've Ever Built