JobBOSS
JobBOSS is the innovative leader in manufacturing ERP software, supporting thousands of US SMEs in becoming the boss of their shop.
I looked after the copywriting for a number of launch campaigns, typically comprising of:
- Demo video
- Introduction video
- Web pages
- Blog
- Email campaign
ERP can be a pretty complex business, so the challenge is communicating the benefits in powerful, engaging, yet everyday language that target audiences will take on board.
JobBOSS is part of the global ECi group and I went on to write a number of scripts for a range of videos showcasing their wider ERP offering.