Lloyds TSB
All sorts of things
Having helped to establish a high quality, central creative agency to successfully pitch against roster agencies (WWAV, Y&R, Triangle), I worked on numerous online, print and integrated campaigns for Lloyds TSB, Goldfish, Scottish Widows easyMoney and More Than (as the largest online advertiser in the UK at the time, we brought in 60% of all new account openings). Anyway, Create was an entire rebranding exercise for a credit card – and these guidelines are full of nice ideas for online and print.
