Another project helping to launch a new brand from scratch - a new kind of high quality diamond jewellery company based in Stockholm and Switzerland. Cutting edge. Ethical. And using only the world’s finest diamonds (although I’m still waiting to receive a few samples for inspiration).

The copywriting remit included all the usual stuff: creating a fresh and modern tone of voice and then applying it across the teaser campaign, website, product descriptions, social media, emails, ads etc.

Suddenly, my wife is being nice to me. Hmm…

Website by grau.se Already received an Honorable Mention on Awwwards.