M&S
Employee app naming and launch
Marks & Spencer wanted to create a new communications space for their 70,000-strong workforce and bring every level of the organisation closer together.
Being a sensible bunch they headed to my friends at MGA, with whom I’ve teamed up quite often over the last couple of years.
We renamed Yammer to ‘M&S CommUnity’ to put an emphasis on bringing people together in one place. We also created a series of supporting materials to help relaunch it via a high impact awareness campaign, with a combination of print materials and digital assets
X2 active users compared to the previous unbranded channel.
+50% increase in engagement with content.
50,000 views of multiple posts - 2/3 of the entire workforce.
Agency: MGA
Award of Excellence for ‘Best New or Relaunched Channel’ at the IoIC National Awards 2023.
