TomTom Bandit
Baadass Bill and his action camera
I took care of the copywriting for the TomTom Bandit 4k action camera launch campaign for TribalDDB Amsterdam. The campaign featured Baaadass Billy, a particularly adventurous snowboarding mountain goat.
Thanks to the Bandit, our self-styled King of the Mountain can finally share his extreme sports skills (but not his turnips) with the world.
The campaign ran across online ads, social content and an online competition to win a trip to Whistler.
