TomTom Bandit action camera

From time to time I take on projects for TribalDDB Amsterdam.

This memorable digital campaign to launch the TomTom Bandit 4k action camera featured Baaadass Billy, a particularly adventurous snowboarding mountain goat.

Thanks to the Bandit, our self-styled King of the Mountain can finally share his extreme sports skills (but not his turnips) with the world.

The campaign ran across online ads, social content and an online competition to win a trip to Whistler.

TomTom Bandit action camera
TomTom Bandit action camera
TomTom Bandit action camera
TomTom Bandit action camera
TomTom Bandit action camera