I wrote the Chip & PIN launch campaign for a major high street bank.
The script for the first brand video to be produced with Oculus Rift.
Even the first ever AI-moderated event panel session.
Awards
My scripts have won multiple WorldMediaFestival Golds, a Cannes Silver Dolphin, and a Golden Award of Montreux among others.
Unsatisfactory to Outstanding
My writing helped turn ‘Unsatisfactory’ into ‘Outstanding’ for one global brand.
+60%
For another, a content programme over the last 12 months has delivered a 60% increase in web traffic.
How I work
Whether changing a client's perception or a consumer’s behaviour, I write to get results.
I don’t fight or fear AI, but use it to automate the boring stuff while I focus on the human brain side of things: the strategy, the creativity, and the cultural nuance that leaves an algorithm flatlining.
Right now / Recently
- Rolling out a new tone of voice across email, push and in-app for Too Good To Go
- Creating a series of landing pages for Times Higher Education
- Developing CRM emails for Financial Times Pro
- Supporting the strategy of a global smart tech player
- Writing social for a wind energy company
- Writing the reveal script for a new supercar
- Writing regular web content for a global spirits brand
Work
Showing Brand storytelling Show all work
Tourise
Experiential, Scripts
Award: The Drum Design Awards 2015, 1st Experiential
Rolls-Royce Motor Cars
Inside Rolls Royce
Experiential
Award: ICA Compliance Awards Winner 2026
Lipton
Lipton - Business Integrity
Brand storytelling, Campaigns
Award: Golden Award of Montreux, Gold
House of European History
Here Is Our Story
Scripts
London Gatwick
London Gatwick - Employee Value Proposition
Brand storytelling, Campaigns
Audiovector
Content, Brand storytelling
Too Good To Go
Campaigns, Content
Award: IoIC Award of Excellence
M&S
Campaigns
Buchanan
Brand storytelling
Spurs
Tottenham Hotspur FC
Scripts
Honda
Honda - "Listening"
Content
Award: WorldMediaFestival Gold
Brussels Airport
Millions of stories, infinite possibilities
Scripts
Award: Awwwards Honourable Mention
Montluc: The world's finest diamonds for brilliant women
The new standard of excellence in diamond jewellery
Brand storytelling, Campaigns
Credit Suisse
Campaigns
Belgium
Belgium Health and Biotech Valley
Content, Campaigns
Vice Media
Change Incorporated - A Vice Media company
Content, Campaigns
ECCO
A step in a new direction
Campaigns, Content
Award: US International Awards, Silver
The Challenge
Scripts
Calem Port. Mmmm.
Calem Port Visitor Experience
Experiential, Scripts
UPM
UPM Speciality Papers
Content
Kahoot!
Content, Scripts
Wheely
Wheely. Chauffeur-driven. Streets ahead.
Brand storytelling, Campaigns
Award: WorldMediaFestival Gold
Port of Antwerp image film
Gold WorldMediaFestival, Hamburg / Finalist, Golden Award of Montreux
Scripts
Award: Cannes Silver Dolphin
City of Östersund
European Mobility Week Award
Scripts
Jaguar Formula E
Jaguar Formula E Virtual Reality Challenge
Experiential, Scripts
Award: Webby Awards
Audi Slowest Car
The Slowest Car We've Ever Built
Content, Campaigns
JobBoss
JobBOSS
Content, Campaigns, Scripts
Esquared: The Uk's first on-demand fitness app
A brand new gym app? No sweat.
Brand storytelling, Campaigns
Lending Standards Board
Setting the tone in the lending industry.
Content
Award: FWA Site of the Day
Audi Performance
Performance from every part
Campaigns
Exact
Global 'Playbooks'
Content
TomTom Bandit
TomTom Bandit action camera
Campaigns
Jaguar Land Rover
In Residence
Experiential, Scripts
Bremont
Website and a rather large brochure
Brand storytelling, Content
Lloyds TSB
All sorts of things
Campaigns
Sky British Cycling
Campaigns
BlackBerry (I can)
I can
Campaigns, Scripts
Aviva
Global website rewrite
Content
Award: ISP Silver
Felix
Felix Roasted
Campaigns
Standard Chartered
Corporate Social Responsibility
Content
Award: IAB Creative Showcase finalist
Vodafone
Destroy Your Desk
Campaigns
Diageo
Selection Box
Campaigns, Experiential
Sky Studios
Sky Studios at The O2
Experiential
Blackberry (People who know)
People who know where they're going
Brand storytelling, Scripts
Archive
An old favourite
Campaigns
Get in touch to see how I can help you.
Don't take my word for it
“Just wanted to say that you did a fantastic job with Montluc so far! You’ve delivered a huge amount of work in a very short period of time. Always super fast, well measured and never any hassle. Thanks for always being stand-by and for late nights! You are a true asset to this project.”
“Hey Mark, here are a couple of the reasons I like to work with you ;-) I sent 3 good films to LA & 2 of them received an award.”
“We’ve already won 7 international awards (and 1 Special Award in Belgium) with the Ghent University film ‘Dare to think!’. Your copywriting definitely added creative value to our script! It won us a Certificate for ‘Concept & Copywriting’ at the US International Film & Video Festival.”
“I went to meet the entire marketing team at a large multinational provider of business and accounting software. They use Mark to write white papers, blogs, social media, email flows, you name it. Their feedback about him was outstanding - some of the best I’ve ever heard about a freelancer. Now they all fight over who gets to use him.”
“Mark has the built-in ability to just ‘click’ into place. Whenever, whatever and with whoever, he just makes things happen quickly and pretty damn well. He’s been dropped into projects I’m working on with the toughest of clients and briefs and within minutes we’re in a new direction making headway.”
“We asked Mark to come over and work on a digital project for a well-known drinks brand - and were pleased we did. He generated strong ideas and his writing was just as impressive. I wouldn’t hesitate to recommend him to anyone looking for an experienced and creative copywriter.”
“I wanted to send a belated thank you for all your work on the project. It was a pleasure working with you and your flexibility and fast-turnarounds were greatly appreciated by all of us! The event itself was hailed a great success by all sides and they exceeded their sales targets by a very healthy margin so all in all a very successful show.”
“Mark is one of the few freelancers who can instantly understand what’s required, challenge a brief where necessary and pick up the right tone of voice. He produces strong, relevant concepts and copy across both digital and print for a wide range of brands, from HSBC to Nokia.”
“I’ve been working closely with Mark on a series of projects for a global brand. When we took over the account, creative had received a client rating of ‘Unsatisfactory’. 12 months later it is now ‘Outstanding’ - the highest possible.”
“It wouldn’t be too creative to say Mark played a major role in developing our BlackBerry and Nestle Purina accounts, turning his hand to pretty much everything from tone of voice to TV ads, web sites, integrated campaigns, promo film scripts… and darts.”
“CoPilot Live is the leading satellite navigation software for mobile phones and a top selling iPhone app, but none of our agencies have managed to reflect that in our communications. Mark provided real differentiation, brought in a designer and helped the brand take a real step forward.”